What skills will I learn?
Freelancing
3-D design
Fine art
Design layout
Print media
Color rendering
Electronic media
Computer graphics
Visual presentations
Logo design
Light theory
Typography
Critiques
Verbal and visual presentations
Posters
Package design
Marketing

What kind of jobs are available upon successful completion of this program?
Interior design
Advertising
Product design
Fine art
Fashion design
Transportation design
Furniture design
Cartoon illustration
Landscape design
Movie making
Airbrush
Architecture
Package design
Illustration
Desktop publishing
Art direction

With further education, what additional employment opportunities are available?
Creative Director
Self-employed freelance designer
Visual design consultant
Art and design educator
Higher paying positions in the careers mentioned

 

Advertising, Art and Design
Charles M. Lochner, Instructor

Students earn ASD academic credit in English.

1 semester. May be taken 2 times.
Must complete each semester with a “C” or better in order to advance in this class.
Grade level 11-12.

This course is designed for the student interested in acquiring entry-level skills in the commercial art field. In the first semester, students are introduced to typography, advertising approaches, color and design theory, illustration, magazine and packaging layout and design, marketing, newspaper layout, symbols and logo design. Students are also assigned computer production jobs to complete within the working parameters of time and standards of quality. In the second semester, students receive an in-depth study of practices common to an advertising design studio. Students develop advanced layout and computer graphic skills using Adobe InDesign, iMovie, Adobe Photoshop and Adobe Illustrator programs. All students will complete a portfolio of assigned projects which demonstrate a mastery of basic entry skills in one of the following areas: game design, illustration, advertising, marketing, computer graphics and desktop publishing, architectural design, and industrial design using 2D and 3D software. Professionalism is emphasized every day.