Introduction and Methodology

Summary

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This project was fielded between November 18 th and 25 th , 2001. Seven hundred fifty-one respondents were surveyed. The respondents were randomly selected from supervoter households within the Municipality of Anchorage. Supervoter households are defined as a household that contains one or more persons that have voted in at least three of the last four Municipal elections.

A sample size of 751 respondents from the Municipality of Anchorage population yields frequency results for measured household data that are subject to a maximum margin of error of +/-3.58% at 95% confidence. In other words we can be 95% sure that our results differ from their true voter population proportions by no more than 3.58% on either side.

The weighted area breakdown by Assembly section of the 751 respondents is as follows:

ASSEMBLY DISTRICT	COUNT	PERCENT
#1 – Downtown	56	7.5%
#2 – Eagle River	101	13.5%
#3 – West Anchorage	148	19.7%
#4 – Midtown	121	16.1%
#5 – East Anchorage	125	16.6%
#6 – South Anchorage	200	26.6%

Fielding was conducted by telephone from our centralized facility in Anchorage. Quality control measures were taken to ensure as high a response rate as possible for this study. These included supervision of interviewers, limitation of the calling set, repeated callbacks, post-interview interview quality control surveys, and calling at various times of day and evening over the course of the fielding period. As a result, we can be very confident of the accuracy of results within the statistical margin of error.

Collected data has been data entered, verified, checked for accuracy, coded and processed using SPSS, a standard statistical package for survey research. The elements of this report include the questionnaire in its final form, collated with the frequency results for each question, and a crosstabulation section that breaks the sample down into core demographic groups.

November 2001 Survey

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